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“One village one brand” for sustainable rural economic development: a literature review
Nurul Azizah, S.AB,.M.AB, Arimurti kriswibowo, SIP, M.Si

universitas pembangunan nasional (UPN) veteran jatim surabaya


Abstract

Brand is the concrete form to encourage the intellectual property right (IPR) awareness. IPR becomes key to promoting the product abroad. But today, it is still a little awareness about how to protect the IPR, in particular in the rural business area. Thus, it-s become necessary to create a brand in a village, which will cover all the rural masterpieces to encourage the rural economy and protect its potential, its the strategy which called as one village one brand. Brand can to define as the symbol, name and logo to improve the meaning of place, object or product. This method will fully promote the unique potential of the rural area and able to raise the village name. The current study is a one-brand village strategy to encourage the rural economy and explain how it would be built up in a rural organization. The literature review method is used to find the technique for building up a brand orientation on a rural organization. The result reveals that “one village one brand” is initiated by APEC project of Korea Institute of intellectual property, it is kind of program that supports the economic growth and development in the region of Asia Pacific. Later, the current study elaborated “one village one brand” in a rural organization such as BUMDES. The technique for building “one village one brand” needs teamwork of social capital was formed in the rural organization. Then, making FGD to transfer knowledge, monitor and evaluation would be planned to make sure its a strategy able to go well.

Keywords: one village one brand, rural economy development, social capital, BUMDES

Topic: Rural Development Finance

Link: https://ifory.id/abstract/6uHxkCPYMQrK

Conference: The 4th International Conference on Regional Development (ICRD 2019)

Plain Format | Corresponding Author (nurul azizah)

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