Indonesia Conference Directory

The decentralization in broadcasting industry has been the basis of the establishment of local television as it is stipulated in Broadcasting Law No. 32 of 2002. The quantity of local televisions in West Java are continueing to increase, thus inviting many capital owners to expand their media business industry. West Java is the highest growth area in broadcasting throughout Indonesia. However, many local televisions that are unable to maintain the existence. The industries are unable to compete in the severity of the broadcast industry competition. This study takes the object of the economic survival of the media in the Television Broadcasting Industry. The purpose of this study is to find out the media economy on the dimensions of revenue broadcasting, broadcasting costs, and the dimensions of broadcasting profit. The research used economic media studies analysis in business-economic perspective. This research shown that the dynamics of the existence of local television was very difficult to develop and advance. Some industries were bankrupt and acquired. The local television had to deal with national television which produced national content and advertising program in the center of Jakarta. In consequence, it is necessary to re-strengthen the existence of local television in economy media perpective.