Indonesia Conference Directory

Abstract The development of creative economy in Indoensia is characterized by the participation of youth in the craft subsectors, one of which is the city of Makassar, it can be reviewed based on the involvement of youth in the creative craft sector and also the series of creative economic activities both organised by the government and private sector. This research aims to analyze the form of youth participation in the creative economy of craft subsector in Makassar City. This research used descriptive qualitative approach, the data were obtained through interview, observation and documentation. The Informants were determined purposively scattered in three sub-districts of Makassar: Manggala District, Biringkanaya District and Tamalanrea District. The techniques of data analysis were reduction, data display and verification/conclusion. The results of the research indicate that the form of youth participation in the creative economy of craft subsector in Makassar City involve: Planning Participation, youth participating in craft business planning, vision-mission design, recruitment or addition of human resources, product development and innovation, increased production, marketing management, financial statements, job desk distribution, and community empowerment. Implementation Participation, youth participate in carrying out creative business activities, run programs and business targets, initiate education and training services, be directly involved in creative economic activities, control the production and marketing processes, and conduct discussions in decision making. Utilization Participation, young people participate in utilizing the creative economy by developing creative business brands and products, expanding branding and business networks to maintain facilities and infrastructure, management evaluation and production activities, increasing individual insight, economic income and entrepreneurship experience, then community empowerment or activities social through creative economic activities.