Indonesia Conference Directory

The purpose of this study is to make it easier for consumers to make buying and selling transactions and also make it easier for sellers to promote various products that can be reached by consumers without having to visit the store. In this study writing uses descriptive analysis method by conducting direct interviews with PD. XYZ store as a case study in this study. The results of this study indicate that the design of website sales can increase buying and selling transactions in stores. To increase the attractiveness of buyers, media campaigns are needed in addition to conventional promotions. The conclusion obtained in this study is that the design of sales information systems can help sellers in promoting products in an effort to increase revenue from the store and make it easier for customers to make online sales transactions. besides that it can also provide information about the product as a promotional event in detail and can bring prospective customers either directly to the store or chat directly through the chat feature with customers to be able to communicate easily, making this website can create a professional impression because in terms of branding has characteristics own and makes it easy for customers to make online sales transactions.