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Nowadays the development of information technology has driven the development of e-commerce which is quite promising in Indonesia. This development has brought an era of new digital-based creative developments. Agriculture as one of the economic and community welfare bases in Indonesia needs to be developed and supported with information technology. One of the technologies commonly used in sales and marketing is the marketplace. This study aims to create a marketplace architecture model that is in accordance with the characteristics of business actors in agribusiness. The marketplace architecture is built based on the architecture of the Next Generation E-Commerce Platform and Agriculture Supply Chain Management.