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The goal of this study is to analyze Sustainable Tourism Development in the Kepulauan Seribu. The methodology employed the usage of three indicators for sustainable tourism proposed by Twining-Ward (2002) and swarbrooke (2000). They are development strategies, visitor behavior, and general concepts. We found that the tourism management model in each island depends on the island management and owner of the island .The results shows that tourism development carried out by private owner has lack the principles of sustainability. Tourism development is oriented to non-local parties. On the Contrary, the island that is managed by the community and the government implements the principles of sustainable tourism development. The owner of hotels and home stays use local labor. Considering visitor behavior indicator, islands managed by private companies, only apply one out of 6 sustainable indicators, namely trip preparation. For the other 4 sustainable tourism development indicators to the private island, since they do not learn the local language, these tourists have no desire to visit again. Thirdly, considering development strategies indicators, the island is managed by the community and government implements the principles of sustainable tourism development , because it implements the most determined sustainable tourism indicators using local developers, local labor, and local architecture. The islands are managed by private sector only implement a number of sustainable indicators, namely using local architecture and planning prior to the development.