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In the household, gender construction still places women in a subordinate position compared to men. injustices experienced by women, such as the ambiguity of the division of labor that defines women as more suitable in domestic space and men in the public space. Domestic space which was previously a source of womens helplessness, in the digital era has been slowly able to improve womens position. Technological advancements make all activities easier, including being productive through an online shop business even if only at home. Online shops specifically become a new world that is occupied by many women in Jombang, East Java. This study focuses on examining the issue of power dynamics in the households of online shop business women in Jombang. This study uses qualitative research methods, data sources were obtained through in-depth interviews with 5 online shop business women in Jombang. The results of the study show that there is a dynamic power relationship in the household of a womans online shop business. In many situations, husbands are still dominant in making important decisions in the household, this is related to patriarchal culture that supports male superiority. On the other hand, online shop business women also have the ability to operate power. The productivity of managing an online shop gives a greater opportunity to get an award. The form of self-autonomy in the women household of online shop business is also proven by better and independent financial arrangements compared to before conducting online business activities.