Indonesia Conference Directory

Society of East Nusa Tenggara (NTT) has a good socio-cultural condition. This can be seen from the social situation and social behavior of the people that are also good, so that it can create conducive socio-cultural condition. The culture as their own characteristics differentiates them from other societies in other provinces. The purpose of this study is to describe the socio-cultural conditions in encouraging the delivery of best athletes. The used approach is a phenomenological approach by interviewing several main figures who understand the development in NTT. The finding shows that the culture of NTT society influenced the coaching and its development of sports. Cultural aspects must be well explored and developed to assist the development of sports in NTT. It can be seen from prominent sports such as boxing and martial art that cannot be separated from the cultural background of the people of NTT.