Indonesia Conference Directory

In The Meikarta project worth Rp278 trillion in the capital market, which has been dragged into the case of alleged bribery in managing construction projects. Even though a number of permits have not been completed and reap some controversy, the marketing of property units in Meikarta does not stop. Meikarta continued to develop and sell its units of the apartment. To keep attracting the interest of prospective customers, Meikarta continued its promotion through advertising and repositioning. In practice, exposure as a variable (X1), repositioning involves seven marketing mix variables which include: product (X2), price (X3), promotion (X4), place (X5), people (X6) process (X7) ), physical evidence (X8). Consumer buying interest (Y) is used as a reference in determining the success of its implementation. The purpose of this study is to know whether or not there is an effect of exposure and repositioning on consumers buying interest in Meikarta apartments after land licensing cases. In this case, the researcher uses quantitative research methods with the positivism paradigm. The researcher distributed questionnaires to 100 respondents, using purposive sampling technique. The results of this study are simultaneously all variables of exposure and repositioning have a significant influence on consumers buying interest in Meikarta apartments. Partially there are significant effects between exposure (X1) and repositioning from product (X2), price (X3), promotion (X4), people (X6) process (X7), physical evidence (X8) to buying interest (Y) consumers of Meikarta apartments. But one variable, place (X5) does not have a significant effect on buying interest (Y).