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This research examines Building Sustainable tourism hierarchical framework in linguistic perspective, especially examines the eco-lexicon associated to traditional medical plants in Bali. The study concist of three objectives, first to identify the types of lexicons related to traditional medicinal plants, second, to assess the level of knowledge and shifting knowlwdge of the lexicon in question. The qualitative research design was used in conducting the study. Data were analyzed orienting the Fill and Muhlhauslers (2001) theory of ecolinguistic. The results of the data analysis showed that the lexicon associated with tradisional medicinal plants in Bali consists of 30 types, each of which is divided into five parts