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This research was conducted in Purwosari Subdistrict, Gunungkidul Regency, DIY Province, specifically Giriasih Village, Girijati Village, Giripurwo Village and Giricahyo Village. The four villages are located in a line of sewu mountains in Gunungkidul Regency which is nearby to Parangtritis Beach and is passed by the JJLS development project. This study aims to determine the effect of JJLS development on surrounding land value patterns in 2016 and the factors that influence it. The design of this research was used exploratory research with primary data sources derived from measurements using Google Earth software and secondary data based on the results of recording land purchase transactions by BKAD Kab. Gunungkidul. The type of data used is the cross-section data of 2016 land sale and purchase transactions with convenience sampling techniques. The result is the more land located in JJLS, the land value will decrease by 1.5 per cent per kilometre. Other factors which affect land value are land area that affects 4.68 per cent of land value, distance from CBD which affects 0.0535 per cent per square meter of land value, type of plot of land affects 3.65 per cent of land value and the presence of accessibility has an effect of 2.96 per cent of the land value in the Purwosari District.