Pengaruh Dimensi Hedonic Motives Shopping Terhadap Impulse Buying Pada Produk Fast Fashion
Ratna Listiana Dewanti, Nur Mahmudah
Universitas Teknologi Yogyakarta
Abstract
Keywords: Hedonic Shopping Motives, Adventure Shopping, Gratification Shopping, Idea Shopping, Role Shopping, Value Shopping, Impulse Buying
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/7ybgPuMG6mkW
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
Plain Format | Corresponding Author (Ratna Listiana Dewanti)
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