Indonesia Conference Directory

This study aims to see how the convergence practices that occur in the Makarena segment on Delta 99.1 FM Jakarta radio. Media convergence is one of the developments in mass media that involves many technological factors in it. The Makarena segment is the only cooking program on Radio in Indonesia. The Makarena segment serves a variety of recipes from all regions in Indonesia. This study uses a qualitative approach. the theory used in this study is Media Convergence Theory of Henry Jenkins. Delta FMs research results through the Makarena Segment carry out a convergence process by integrating the Makarena segment by utilizing social media and the internet as an effort to adjust in the midst of intense competition in the media industry. Media convergence is not only a shift in technology or technological processes, but also includes shifts in the industrial, cultural and social paradigms that encourage consumers to seek new information. Media convergence occurs by looking at how individuals interact with others at the social level and use various media platforms to create new experiences, new forms of media and content that combine us socially, and not only to other consumers, but to producers of media companies.