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Abstract This conceptual paper is intended to enhance the role of SME in improving business competitiveness and sustainability as well as stimulate local and regional economic growth. The side objectives of this conceptual paper are aimed to open more job opportunities and improve society income. Business world, mainly for SMEs, are facing challenges and achievement targets that can support their competitiveness and sustainability. Thus, business entities should be able to implement strategic planning intensively, and encourage creative thinking for enabling them to utilize innovation strategy through the use of financial technology, digital marketing, and product innovation. Those efforts are intended to improve organization performance as perceived from its financial, internal business, and growth matters. This research will try to explore the role of strategic planning and innovation on performance. Information technology requires business to be adaptive to environmental changes as well as its competition atmosphere. Tighter business competittion requires SMEs to create innovation to elevate their performance.