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Abtract This research is purposed to examine the effect of observed religiosity on customer behavioral intentions on Sharia financial services. The research design used was experimental research, specifically designed to examine the causality relationship between observed religiosity and customer behavioral intentions. The subjects of the study were Mercu Buana University Postgraduate Program students. Experiments carried out in the classroom, by dividing subjects into two groups, namely the experimental group and the control group. Randomization was carried out for placement of subjects into each group, regardless of subject characteristics. Data analysis was taken using ANOVA, which was to observe differences in mean effects of manipulation between groups and compare them with intra-group variance. This research is planned to be carried out in the Even Semester of FY 2019/2010.