Indonesia Conference Directory

The purpose of this study is to identify the extent of the development of local businesses in the field of clothing and identify the development of e-commerce technology in the online business world, especially in Bandung. The method used in this research is descriptive method, to collect detailed data. The results of this study are that the development of local businesses in the clothing sector has increased slightly because there are already many local brands. The conclusion is that companies are in dire need of e-commerce in developing their business, can improve marketing performance within the company and make transactions easier. Therefore, the name of e-commerce is needed to help the development of the company.