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STRATEGY TO INCREASE “KOPI ROBUSTA TEMANGGUNG” BRANDING BY FARMER ADOPTION ON PRODUCTION METHODS BASED ON GEOGRAPHICAL INDICATION
Tri Sujatmiko, Dr. Ir. Sugihardjo, M.S. , Hanifah Ihsaniyati, S.P., M.Si.

Department of Agriculture, Sebelas Maret University


Abstract

Temanggung district is the largest coffee producing in Central Java with a total production 40% from the total Central Java coffee production. However, there are still many Temanggung farmers who have not applied cultivation in accordance with the Geographical Indication due to several social and economic factors. This study aims to determine farmers adoption of coffee production methods based on the Geographical Indication of Temanggung Robusta Coffee, to analyze the relationship between factors that influence adoption with adoption of coffee production methods based on Geographical Indications and to plan strategies for developing coffee commodity farmers in Temanggung Regency. This research was conducted with an interview survey with 60 coffee farmers in Temanggung Regency spread across three coffee producing sub-districts, namely Candiroto, Kandangan and Wonokerso sub-districts. This research uses rank spareman correlation as the unit of analysis. The results of this study indicate that coffee farmer cultivation is good, but there are still many farmers who have not applied coffee cultivation based on the geographical indication of Temanggung Robusta Coffee in the stage of good pruning and fertilization due to various social and economic factors. This has an impact on the quality of coffee harvested by farmers so that the prices received are low and other problems arise, namely the narrow marketing of coffee farmers due to the quality that has not been properly sorted. Strategies in developing coffee commodities in Temanggung Regency will be discussed later in this journal.

Keywords: Development of Coffee Commodities; Geographical Indications

Topic: Agricultural Development

Link: https://ifory.id/abstract/9JfBUGtmVKPQ

Conference: The 4th International Conference on Regional Development (ICRD 2019)

Plain Format | Corresponding Author (Tri Sujatmiko)

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