DOES INNOVATION PRODUCT MATTER?: A TEST OF THE RELATIONSHIP BETWEEN MARKET SENSING, VALUE C0-CREATION AND MARKETING PERFORMANCE
Herning Indriastuti ; Saida Zainurossalamia ; Syarifah Hudayah
MULAWARMAN UNIVERSITY
Abstract
Keywords: Product Innovation, Market Sensing, Value Co-Creation and Marketing Performance
Topic: Management
Link: https://ifory.id/abstract/9VZJaM3Twqbr
Conference: The 2nd Mulawarman International Conference on Economics and Business (MICEB 2019)
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