ACHIEVING GREEN TRUST IN LOW PRICE PRODUCT THROUGH PERCEIVED VALUE AND RISK
Rizka Zulfikar (a*), Hj. Lamsah (a), Syahrani (a), Teguh Wicaksono (a)
(a) Management Department, Faculty of Economics, Islamic University Of Kalimantan Muhammad Arsyad Al Banjari – Banjarmasin, Jalan Adhyaksa No. 2 Banjarmasin - Indonesia, 70124
(a*) rizkazulfikar[at]gmail.com
Abstract
Keywords: relationship; stuctural equation model; direct effect; indirect effect; green product; effective contribution
Topic: Green Business
Link: https://ifory.id/abstract/9aqbHZVKDCyf
Conference: The 2nd Mulawarman International Conference on Economics and Business (MICEB 2019)
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