Indonesia Conference Directory

This paper aims to describe how capitalization of hatred can be used effectively as a political commodity, particularly for mass mobilization. It is used to intervene in government policy. By utilizing a theoretical approach of Cherian George, the researcher analyzes how the campaign process and the 2017 Jakarta gubernatorial election capitalizing hateful interfaith tolerance issues raise a community particular negative views. This hatred capitalization is profoundly proved to mobilize the mass of people and suppress the group opposing voters. Therefore, a certain political party is able to achieve political benefits.