Predicting Consumer Behaviour in Tourism Industry: Structural Equation Modelling (SEM) or Multiple Regression?
Dwi SUhartanto (a), Lusianus Kusdibyo (a), Brendan Chen (b), David Dean (c)
a. Department of Business Administration, Politeknik Negeri Bandung, Indonesia.
b. Department of Leisure Management, National Ching-Yi Univerity f Technology, Taiwan
c. Faculty of Agribusiness and Commerce, Lincoln University, New Zealand
Abstract
Keywords: Structural equation modelling, Multiple regression, Tourism industry, Tourist behaviour
Topic: Industrial Engineering
Link: https://ifory.id/abstract/AgHWhvrRjT7d
Conference: The Third International Conference on Innovation in Engineering and Vocational Education (ICIEVE 2019)
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