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Implementation Peace is Possible Campaign by Junior Chamber International as A Supporting Part of Sustainable Development Goals
Magdalena Lestari Ginting, Lawrence Anzela

Pelita Harapan University


Abstract

Sustainable Development Goals (SDGs) carry five fundamental principles that balance economic, social and environmental dimensions. The five principles include people, planet, prosperity, peace, and partnership. In Indonesia the application of the SDG is regulated in Presidential Regulation no. 59 of 2017 which outlines seventeen objectives of the SDGs implementation. Peace is Possible campaign is a manifestation of concern for world peace which is also one of the SDGs issues. The campaign was initiated by eight non-profit organizations to unite ideas, resources, facilitate increased dialogue, understanding and cooperation across nations, foster awareness, and act for lasting world peace. Junior Chamber International (JCI) is one of the organizations supporting the Peace is Possible campaign This study uses a qualitative approach with post positivism philosophy to examine the condition of natural objects. Researchers as a key instrument that conducts purposive data collection using triangulation data collection techniques, and inductive data analysis. The results of this study emphasize more meaning than generalization. The results of this study indicate that JCI implemented the Peace is Possible campaign in Indonesia through hearings, outreach and collaboration using social media along with 11 other JCI chapters in Indonesia. In general, Peace is Possible campaign has involved the government, various organizations, public figures, media and various communities in Indonesia.

Keywords: SDG, peace, campaign, organization, communication

Topic: Communication

Link: https://ifory.id/abstract/ArwncF3qRE2f

Conference: International Conference on Administration Science (ICAS 2019)

Plain Format | Corresponding Author (Magdalena Lestari Ginting)

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