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Mathematical literacy concentrates on students ability to analyze, prove, and express ideas completely, solve, and interpret mathematical. The objective of the study was to analyze the effect of the generative learning model on students- mathematical literacy skills on the mathematics education program of Universitas Negeri Jakarta. This study adopted the quasi-experimental research design. The performance continued for four weeks and at the end of the program, post-test compositions were obtained from the nominees. The sample of this study was performed of 72 undergraduate students represented from two classes. Purposive sampling method was applied in selecting the sample. The results of the research presented that there was a significant discrepancy among the t-test score points of the generative learning and conventional group (P<0.05), namely t_count=4,044 > t_table=1,667. Therefore, it can be concluded that the generative learning models contributed significant effects on the students mathematical literacy skills on conic section material.