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This study aims to analyze the influence of the Electronic Word of Mouth (Intensity, Valence of Opinion, Content) on the purchase intention. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study used questionnaires and observation. The technique sampling used in this research is accidental sampling with 96 respondents who are consumers Geprek Bensu in Kupang city. Data Analysis used multiple linear regression analysis. The results show that the Intensity has a no influence on the Purchase Intention, the Valance of Opinion has a positive and significant influence on the Purchase Intention, the content has a no influence on the purchase intention. The simultaneous test results in this study revealed that all Electronic-Word Of Mouthvariables affect the purchase intention.