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The development of e-commerce has posed given challenges and opportunities to for women entrepreneurs who deal with e-commerce business, especially those in for Small Medium Scale companies. It is important to drive women entrepreneurs for economic development because it improves increases competitiveness, increases the number of women in labour force (social equality), encourages innovation and widens increases market coverage. This study aims to evaluate the success of e-commerce business managed by women entrepreneurs by offering experience aspect to consumers through the model of co-creation experience (antecedent and consequence). The study employs design of this study is verification and descriptive design. It involved The number of respondents participating was 321 participants people who bought online products produced by SMEs in market places (BukaLapak.com and Tokopedia.com). By utilizing SEM-Lisrel, the model of this study proves that the level of technologization and the level of connectivity have a strong effect on co-creation experience that can encourage the degree of co-creation and satisfaction as well as behavioral intention. For further research, women entrepreneurs who run e-commerce business must consider how far customer readiness can become an obstacle that can affect intention to repurchase through co-creation which in this study has insignificant effect.