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The purpose of this research is to find out the description of the use of Instagram @utpangkalpinang social media marketing, to know the fulfillment of students academic information needs and to know the influence of the use of Instagram @utpangkalpinang social media marketing to partially and simultaneously meet the needs of student academic information. The research method uses descriptive and verification approaches. The sample was 243 students. Using primary data types with multiple linear regression data analysis techniques. Results of the study [1] All sub-variables had an average value of 3,41-4,20 and the information update sub-variable had the highest average value of 4,03. In general, the variable usage of social media marketing Instagram and meeting information needs is highly valued. The correlation test (R) 0,918 and the coefficient of determination (R2) 83,7% and other factors not examined (E) 16,3%. [2] Partially, the overall sub-variable use of social media marketing Instagram significantly influences the fulfillment of students academic information needs, namely the frequency of use (3,137>2,304); update information (2,382>2,304); suitability of information (9,399>2,304); understanding of information (4,855>2,304); completeness of information (7,016>2,304); language/ sentence (3,382>2,304); display (3,273>2,304). [3] Simultaneously, the overall sub-variable use of social media marketing Instagram significantly influences the fulfillment of students academic information needs (178,892>2,049).