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This study aims to examine the effect of subjective norm on debt decisions of SME entrepreneurs both directly and through mediation of the achievement motivation of entrepreneurs. The study was conducted on handicraft SMEs in Bali Province with a total sample of 180 entrepreneurs who were determined by purposive sampling. Data collection by questionnaire then analyzed by SEM-PLS. The results of this study that 1) subjective norm has no effect on the debt decisions of SME entrepreneur-s 2) entrepreneur-s achievement motivation has a positive and significant effect on SME debt decisions, 3) Sujective norm has no effect on entrepreneur achievement motivation 6) achievement motivation no mediates the influence of entrepreneur-s subjective norm to the debt decisions of SME contexts