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The development of the culinary business was started by various celebrities today in various cities including the city of Bandung. The purpose of this study was to determine the effect of marketing strategies for a product using celebrities in this social digital era. This study uses descriptive qualitative methods with case studies that take based on the phenomena that occur. The results of the study were to find out the effect of marketing strategies carried out using celebrity ambassadors. From the strategy used, there is a change in the attitude of the audience in accordance with the objectives of marketing communication carried out, this is due to the importance of ambasador brands in introducing or promoting products through their social media.