ANALYSIS OF SOCIAL INFLUENCE ROLE IN FORMING BRAND EQUITY AND INTEREST TO BUY SMARTPHONE PRODUCTS IN INDONESIA
Moch Amin Nurdin
LPPI
Abstract
Keywords: Social Influence, Brand Equity and Purchase Intention
Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies
Link: https://ifory.id/abstract/CDh7V2FTZzRf
Conference: The 3rd International Conference on Sustainability and Innovation (ICoSI 2019)
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