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The purposecof this study is to find out the role of social media inctraditional regional snacks business. Tocsupport research. Wecuse descriptive research methods that describe social media that is easy to access. Whocknows better and takes advantage of the opportunities gained from social media. The results of this study as students can see opportunities to meet their own needs or at least try to be independent in order to better understand the understanding of the benefits we get fromcsocial media. The conclusion of this study is that students can find out the benefits of the internet as a medium for doing business by looking at the opportunities for factors that cause student curiosity and knowledge possessed by students in the effort to earn money or obtain useful knowledgecfrom social media.