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This research aims to analyze the role of Ethnic Entrepreneurship on competitive advantage in Wetland Barefoot Entrepreneurs whom market within Siring Tendean river in Banjarmasin. Their specific product for sell is the fruits, vegetables and Banjarese culinary. The basic interest to choose these variables was the intention to academically justified that Ethnic Entrepreneurship interfere the bare foot entrepreneurs competitive advantage since the observed object somehow showing a strong ethnical nuance. The consideration lies on the market structure, ownership access, predisposition factor, and human resource mobilization perception among entrepreneurs to seek for their relationship to the competitive advantage since they were on their business in years. This research approaches quantitative methods with PLS technique under conversation the type of resulted from research instrument is ordinal data, and screening data for normal distribution with PLS technique. The finding shows that Ethnic Entrepreneurship was significantly influenced to competitive advantage for the respondents within Siring Tendean area.