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The number of urban population in Indonesia increased about 0.7% per year (2015-2019). Likewise Bandung City, it grows around 0.43% per year. This population growth requires a lot of land for new settlements where the 2017 backlog of 5,000 units. Simple flats for rent (then call rusunawa) are alternatives to providing housing to save land. At the beginning, the people were not interested in living in the rusunawa, but till now all rusunawa is already full and the number of waiting-lists who want to live in rusunawa is as many as 3,300 households. This study aims to determine what socioeconomic factors most influence the preferences of rusunawa and their correlation with other factors as an opportunities for redevelop by government. The method used is mixed methods, and path analysis. The location of this research is the entire rusunawa in Bandung City, namely Rancacili, Cingised and Sadangserang, with 146 samples. The results of this study, the variable that most strongly influences occupant preferences with rental rates of 0.439 and income of 0.362. While the most influential socioeconomic factors are rental price of 23.31% and income of 10.04%. This shows that the development of rusunawa has the opportunity by considering influential factors.