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This study aims to explain how the communication strategy of pitching in starting a Startup business. Here will explain the communication strategy of pitching techniques which are based on three elements, namely, Audience, Intent, and Message (AIM), and discuss the purpose of communication strategies in pitching techniques. The method used is descriptive method, which will explain the form of communication of three elements of the pitching communication strategy. The results of this study are to find out the purpose and how the pitching communication strategy in the Startup business is based on these three elements, namely Audience, Intent, and Message (AIM).