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The purposes of this research is to determine the strengths, weaknesses, opportunities and threats of Pulang Sawal Tourism Object as well as create the strategies in efforts to developing Pulang Sawal Tourism Object to increase community income. Pulang Sawal is wellknown as Indrayanti tourism object. This research used a exploratory qualitative approach, by collecting data in the form of primary and secondary data (supporting data). The analysis technique used in this research are observation, interviews, Focus Group Discussion and documentation. The subjects on this research are the managers of tourism object such as Government Tourism Office, Head of District, Head of POKDARWIS, and tourism stakeholders such as, restaurant owner, guest house manager, seller of hats and glasses, parking guards, traditional food sellers, and clothes sellers. The analysis tool of this research is SWOT analysis. Based on SWOT analysis identifications of Pulang Sawal Tourism Object development strategies the results of data collected is the internal factors of Pulang Sawal Tourism Object which are strengths and weaknesses that can support and inhibit the development of tourism object. Meanwhile, external factors of Pulang Sawal Tourism Object which are strengths and weaknesses that can support and inhibit the development of tourism object. The best strategy that can be executed by Pulang Sawal Tourism Object is SO strategy (Strengths and Opportunities).