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Public entrepreneurship focus on the initiatives by government that are reflecting the characteristics of government to be innovative, able to seize opportunities, willing to take risks and exercising discretion to achieve the public interest. This study explores how actors in government and in non-government exercised the entrepreneurial initiatives on preventing and users-rehabilitation of drug prevention programs in Indonesia. Stigma, labels and stereotypes have always become difficult challenges to address when it comes to various initiatives on preventing and user-rehabilitation of drug abuse in Indonesia. The work and the scale of the National Narcotics Boards (a government unit) and other related non-profit based organisations is a highly risk works. The high level of danger and the negative consequences of drug prevention programs make all the stakeholders must find an innovative ways of working all the time, the whole time by considering multi-layered aspects of the drug abuse impacts namely health, socio-economic and socio-culture approaches interconnectedly. Most of the time, the ability to seize the opportunity working in this area is needed. The opportunity to create a join-up programs involving private and social community groups in providing rehabilitation services is vital. Also, all the stakeholders need to exercise certain level of discretion working in this area. It might be worthwhile to develop frameworks of paying fines as punishments of drug users to fund rehab centres as a product of the join-up programs. This paper will analyse how four aspects of public entrepreneurship can be found in the work of all the stakeholders in the initiatives on preventing and rehabilitating users of drug abuse in Indonesia.