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The purpose of the research is to discover how to market products with e-commerce systems and how to design attractive webs and have easy access. This study used an analysis case study method on one of the famous local clothing brands in Bandung. The results of this study prove that by using an e-commerce system and having an attractive web design, local products can interfere with the superiority of foreign brands in Indonesia, especially in the city of Bandung. If local products want to stand out, the key is local product owners must be observant in seeing business opportunities. It can also implement a good e-commerce strategy and can design a unique web design and have convenience for consumers. The conclusion of this study is that if local brand owners know the right marketing techniques, including consumer behavior, and friendly web user interface, reducing the superiority of foreign brands in their area is easy.