Indonesia Conference Directory

This study aims to analyze the effect of corporate social responsibility and corporate image to customer satisfaction and loyalty. Primary data was collected from 210 respondents who were analyzed by SEM to find out the relationship variables under study, which are corporate social responsibility, company image, customer satisfaction and customer loyalty. The result of the study found that there is a positive and significant relationship between variables: CSR to corporate image, CSR to customer satisfaction, CSR to customer loyalty, and corporate image to customer satisfaction. For company image variables to customer loyalty, there is a positive but not significant effect. While the relationship between CSR and customer satisfaction through company image and the relationship between CSR and customer loyalty through company image can be seen that the company image variable does not provide a moderating effect.