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E-ticketing Consumer Behaviour Model From The Perspective of Technology Acceptance Factor, E-service Quality and Specific Hold-up Cost
Megawati/Arief Maulana/Mia Angelina Setiawan

Faculty of Economics
Universitas Negeri Padang
Jl. Prof.Dr.Hamka Air Tawar Barat


Abstract

Nowadays the development of information and communication technology is very rapid and has an impact on the lives of modern society. Changes in services sector from the manual (face to face transaction) between buyers and sellers have shifted to digital forms. In the current era of advanced technology, ticket purchasing can be done through the use of applications by using smart phone or other media connected to the internet. It is known today as the e-ticketing application. The business potential in this service sector is increasingly mushrooming and each service is trying to lure consumers by providing the best quality for consumers so that customer satisfaction is achieved. Consumer satisfaction is an important part of measuring the success of an e-ticketing service business. The aim of this research is to determine the effect of determinant factors consisting of technology acceptance factors, e-Service quality and specific hold-up cost from e-ticketing services on customer satisfaction. This research is a descriptive quantitative study using purposive sampling technique so that the data used as samples of this study were 246 respondents through questionnaires. The population of this research is all people who use application services/e-ticketing sites. Data was analyzed using SmartPLS3. The result shows that technology acceptance factor, e-service quality, specific hold-up cost has a positive and significant impact on customer satisfaction.

Keywords: customer satisfaction, technology acceptance factor, e-service quality, specific hold-up cost

Topic: Marketing Management

Link: https://ifory.id/abstract/EknzJC2bNec8

Conference: The 4th International Conference On Management, Economics And Business (ICMEB 2019)

Plain Format | Corresponding Author (Megawati, SE., M.M Megawati)

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