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The aims of this research are to understand the forms and model of socialization held by Ministry of Communications and Informatics (Kominfo) and to understand the implementation of regulation (Electronic Information and Transaction Law - ITE Law). In general, ITE Law is divided into two major parts, namely control regarding information and electronic transactions and control for any actions that are prohibited regarding internet usage. The role of the Kemkominfo through socialization is to provide digital education and literacy to users of social media, while the implementation of regulations means that the government becomes an apparatus that carries out law enforcement actions against social media users who are proven to spread negative content. But still there are still many hoaxes spreaded, hatespeeches and SARA that hide behind the principle of freedom of speech, even though it clearly violates the articles in ITE Law. The method used in this research is case study with qualitative approach and the purpose is about to find out how the socialization model in the context of implementing regulations made by the government in mitigate negative content in social media. It is found that digital literacy and socialization is more suitable for holistic long-term needs while the implementation of regulations combined with serious law enforcement is still needed to anticipate the implications caused by the use of information technology. This research recommend to government to put more effort at digital literacy and socialization to further raise the awareness of self regulation among social media users rather than law enforcement.