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AN EFFORT OF STARTUP E-COMMERCE DELIVERING QUALITY SERVICE: AN EMPIRICAL INVESTIGATION BEHAVIORAL INTENTION
Muhamad Nasoha

Faculty of Economics, Universitas Terbuka


Abstract

This study aimed to determine how the influence of E-Service Quality on E-Satisfaction and its impact on Behavioral Intention. Respondents who participated in this study were 150 people who are online shopping users from various vendors. This research is a verification using explanatory research, which is to explain the nature of the causal relationship through hypothesis testing. By using the Partial Least Square method, the proposed model successfully proved all research hypotheses with strong influence. E-Satisfaction is proven to be influenced by E-service Quality with a strong influence (0.745), then behavioral intention is influenced by E-service Quality with a strong influence (0.598) and behavioral intention is influenced by E-satisfaction with a moderate effect (0.208). The findings of this study indicate that the behavioral intention of online shoping users is considered quite high because the quality of service and satisfaction provided by vendors is considered very good. Future research needs to consider more aspects of vendor characteristics based on the size of the business and the type of product / service.

Keywords: Behavioral Intention, E-service Quality, E-Satisfaction, Shoping online

Topic: Business Process in Digital Era

Link: https://ifory.id/abstract/Fe6zLc27Vr9j

Conference: International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)

Plain Format | Corresponding Author (Muhamad Nasoha)

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