Indonesia Conference Directory

ASEAN member countries agreed to carry out comprehensive economic cooperation in the face of Industry 4.0. One of the manufacturing sectors in the food and beverage industry is being developed to become a force at the Southeast Asian regional level. The food and beverage industry is also one of the strategic sectors and still has bright prospects to grow in Indonesia. But on the other hand the growth of the food and beverage industry has many problems related to production efficiency and agriculture products which are not processed at all. The aim of this study is to describe the development of local potential based entrepreneurship through empowering Mas Kirana Banana farmers i.e. several stages including training, production and marketing. This study use a qualitative approach using primary data collected through interviews, observation, and documentation. The research subjects were Kirana Mas banana farmers in Pasrujambe District, Lumajang Regency. As informants are community leaders. The validity of the data uses triangulation of sources, methods and theories. Data analysis as an interactive model includes data collection, reduction, presentation and conclusion. The results of this research are empowerment programs for Mas Kirana banana farmers in the form of production training and business management of Mas Kirana banana chips.