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The purpose of this study was to determine what corporate branding consisted of corporate association, corporate effectiveness, corporate value, and corporate personalities towards emotional attachment and to determine whether emotional attachment had an effect on brand loyalty. The population in this study is generation Y consumers who use Wardah Cosmetics. The samples taken in this study are some of the generation Y consumers who use Wardah Cosmetics which amounts to 270 people. Data analysis in this study using the SEM method. The results of this study prove that corporate branding which consists of corporate association, corporate innovation, corporate value, and corporate personalities has a significant positive effect on emotional attachment and emotional attachment and has a significant positive effect on brand loyalty.