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Muslims increasingly represent a powerful consumer segment in the tourism sector and the fastest growing in the global travel industry. For Muslim tourists, halal food is an important necessity for travel. In the context of food and beverage, halal and haram describe each of what is allowed or not to be consumed by Muslims in the Quran and the Prophets Hadith. It is important to the development of halal food in restaurants and food souvenirs to attract travel in halal tourism destinations. This research aims to identify factors in the development of restaurants and food souvenirs to increase halal tourism. Symbols, utilities, and sensory are the focus of the concept of food souvenirs. Unlike food souvenirs, restaurants emphasize food quality, service quality, and the quality of the physical environment. Food can be the function as a unique image for branding. Halal food in restaurants and food souvenirs can increase the attractiveness of halal tourism. The government and business must be able to adjust the criteria for tourist needs with innovation in food souvenirs and improvement in restaurant services. Indonesia which is rich in tourism and culinary has great potential to expand halal tourism. Food quality, service quality, environmental quality, and sensory, utility, symbolic become an important focus of developing halal restaurant and halal food souvenirs in halal tourism.