Indonesia Conference Directory

Over the past few years, Instagram has proved as one of the most popular social media in existence. Instagram started as a photo-sharing application and now has grown into a tool means for business. This ever-growing popularity surely has something to do with how the user perceived its usability. This paper studies how readability of Instagram-s user interface (UI) affect users engagement and to understand why Instagram UI stands out among other social media. The components, including four main features of Instagram, is analyzed through user interface design theory. The result further compared with a survey among Instagram users. The results show that there is connection between Instagram popularity and the application-s readability.