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This article aims to explain how communication development strategies occur in social change in rural communities towards modernization. This article is processed from research through qualitative research methods in Gentan Village, Baki District, Sukoharjo Regency, Central Java Province, Indonesia. Through primary data collection methods, using in-depth interviews and literature studies to obtain secondary data. The modernization project was marked by the construction of supermarkets in the village, even though supermarkets were iconic advancements in urban areas. The construction of the modern icon has received protests from people who want to maintain the structure of rural communities. Moreover, there are still traditional market facilities in the middle of the village. In addition, there are other socio-economic impacts that follow the presence of modernization, namely the growth of housing areas which are the conversion of agricultural land or rice fields. In addition, the cultural impact that is feared will erode local wisdom and shift established social solidarity. The success of the transition process of social change from village to city over the role of government as an institutional structure in the community. Through a good communication strategy, the government is able to convince citizens to accept while minimizing conflicts that occur in the community. Communication strategies are needed by the village government to ensure the success of the development program. Therefore, the government carries out a communication strategy by spreading communication messages that are planned to be informative, persuasive, and systematic to the target (community) to obtain optimal results as expected. As a result, social change is expected to run gradually and very few conflicts occur.