Indonesia Conference Directory

This research is meant to obtain information about schools that have good prospects to become the target of university marketing. This research analyzes and processes data prospective new students and data students who graduate. Data analysis and processing in this study uses data mining techniques. Data input for the data mining process uses segmentation that considers retention, frequency, and average GPA value, this is needed to determine the characteristics of the school. The results of this research are in the form of school profiles that can be the main target of the university in conducting marketing strategies to get new students.