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Within this enormous competitivness of media industrial and global social media, most of the ideological penetration to fulfill the emptyness of hegemonic power happen on popular culture stage. The target market nonthenless are the urban youth, which less in number but large in inluence and have a distict way of speaking in social media. In that sense, the urban youth became the center of atention from the elit of political or economical group to be act on social change in society. Thus they create a mass industry to produce a massive entertainment content and trend that brings joy, fun, new imagination, new habits into their own social institution. This research are trying to explain how urban youth create their identity dan how this identity molded inside their own culture, which also be known as “popular culture” through social media. It also trying to describe how the urban youth transform their identity with a new way that more challenging, more dinamic, and more freedom. The purpose of this research are to: 1. Explain how Indonesian urban youth act and respond into ideology-hyper-reality issues through social media; 2. Describing how the urban youth identity transformation within popular culture stage on social media. Keywords: Popular culture, Indonesian Youth, Social Media, Identity.