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There are so many innovation that come from the marketing aspects, one of them is green marketing. Many company including property industry are developing the green building concept. Most of the green concept that offered by the property industry are including green environmental, waste management, water management and many others. The objectives of this research is to develop a conceptual model to idenfity the relationship between the variables and its indocators (exogenous) which affecting the customer engagement value (endogenous). This relationship identification has been done by using Structural Equation Modeling. The result of this research prove that the relationship of five exogenous variables toward the endogenous are significant