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Today, technological developments have made information from any part of the world acceptable in seconds, across geographical boundaries, allowing interaction and strengthening of social relations to occur without having to be face to face, as if folding the dimensions of space and time. Stories can penetrate regional / geographical dimensions, countries, social groups, various social backgrounds, institutions, attributes and categories of individuals. Access to information that was so rapidly through television, radio, newspapers, the internet and social media brought the distance that had felt far becoming closer, especially with the development of mobile / smartphone technology. It also enhances the political campaign which use multiple digital platforms as instruments. This paper examines campaign strategies used by politicians on the 2019 Indonesian Presidential Elections. How social content developed by campaign stakeholders from both contenders to gain social masses of support. The content maintained by each dyadic relationship through social network and manifested in online platforms. The study uses Social Network Analysis as a frame of reference, specifically qualitative studies (Anthropology of Social Network) on both dimension (online and Offline / fieldwork study). Data gathered by an in-depth interview, focus group discussion, snowball technique and ego centric network model. The study emphasizes on the social content developed by multi network which captured in multiple existing network within the society.