Indonesia Conference Directory

Various types of buildings and several additional facilities and other elements in the landscape of Universitas Pendidikan Indonesia (UPI) campuses are constantly diversified growth, which derived a lot of problems in the visual environment and create all sorts of visual confusion. The right application of signage as an architectural solution that offered to solve that problem, must also well designed and reflect the visual identity of UPI that should be meaningful and recognizable. This study focuses on perceptions of academic communities toward the significance of the visual identity of UPI as an academics institution. A survey questionnaire was administered to all academic communities at the UPI, and the data were analyzed using the theory of Semiotics. The result of this study is used as a foundation for signage designs- decision that carried more than communicative, but also part of brand-identity development that strengthens the definition of UPI as the modern and future-minded educational institution.